Calorie burning footwear!

There was a time when no woman would be seen dead in a pair of flats – heels were synonymous with fashion and femininity and no other style could get a look in.

But the tables are shifting now, as it’s been revealed that heels are walking us in to a lifetime of health problems and pain. The fashion world has begun to open up to the idea of teaming healthy features in to their designs, forging a new market for fashion and health conscious consumers.

Imagine shoes so different it changes the way you think and feel about your footwear and your lifestyle, shoes that make you look good and feel great both inside and out.

Kalso Negative Heel Technology shifts your body weight back by positioning the heel slightly lower than the toes, correcting posture and enabling better breathing. This slight incline of 3.7 degrees re-distributes the body’s weight back over the heels, helping to promote a range of added health benefits - from better leg and calf toning, to tighter thighs and stronger core muscles – helping to burn more calories with every step.

Kalso Negative Heel Technology is the primary point of difference with Earth Footwear, and although the incline is slight, the benefits are significant - with the weight back over your heels, Earth moves you in to a more natural, empowered position. Walking and standing becomes more anatomically correct, and more efficient, so you can look good and also feel great on the inside.

Aiming to change the way you view the importance of the footwear you wear everyday, Earth has created styles of shoes that fit in to your current wardrobe and keep up with changing fashions - giving you the opportunity to change how you look after your health from the bottom up.

Hailed by shoe guru Blahnik as ‘The first shoe since the Jesus Sandal to make a real statement’, Earth footwear is creating a whole new market balanced between style and health. Being the original healthy shoe brand; Earth recognises the need for health aided features with contemporary fashionable styles.

Negative Heel Technology, based on core yoga principles is famous for creating posture, toning muscles and busting cellulite, whilst the fab styling can take centre stage on any fashion page. It is certainly a marriage celebrities have jumped on, as they strive to keep their bodies as hot as their outfits.

This seasons styles team faux fur trims with butter soft leathers and heavy duty buckles, mix patent leather flats with feminine silhouettes and combine log cabin styling with chunky soles and duffle buttons. So now it’s just a case of choosing your favourite!

Instantly boosting sex appeal and confidence by promoting good posture, wearing Earth’s technology is a secret no one will guess – offering great fashion, health benefits and calorie crunching they are a real ‘no brainer’! With an ethical manufacturer to boot and animal friendly options, they tick all the right boxes and are definitely making Blahnik’s statement ring true.

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