Marketing Hype or Nature’s Wonder Drugs?

Whilst terms like ‘pro’ and ‘pre-biotic’ have led to sales of yoghurts shooting through the roof and you can barely pick up anything without reading the word ‘anti-oxidants’ on its label there’s a term that, coined a few years ago, is set to start appearing on our shelves. So are ‘adaptogens’ all they’re cracked up to be…?

The term ‘adaptogen’ has already caught on in the US and is now starting to appear more and more in the UK to describe certain health products that are being touted as the next step in natural therapy. But what is an adaptogen and how can you tell what’s a real and what’s just marketing hype? Dr Meg Jordan helps explain these amazing and intriguing substances.

An ‘adaptogen’ is a herb or compound that has an uncanny ability to provide the body with what it needs to perform at its best and help regain balance in the body’s systems. Adaptogenic herbs are Nature’s stress ‘erasers’, modulating the body’s physiological responses to unchecked, continuous stress, which is the major culprit behind many chronic disorders.

Whilst companies are now trying to manufacture adaptogens there are in fact many ’pure’ adaptogens that those in the know have been benefitting from for years, and that have now had their benefits backed up by scientific studies. These appear to be much more effective than anything we can make in the lab…

Scientists have never been able to manufacture in a laboratory what natural adaptogens are able to achieve within human physiology, but remain extremely excited about the prospect of natural adaptogens. Out of thousands of botanical remedies, only a few qualify as adaptogens.

These natural adaptogens appear to have an uncanny ability to help the body with a large range of problems. For example, if you have low blood pressure, adaptogens help to raise it slightly. If you have high cholesterol, adaptogens help reduce it. Some of these most powerful adaptogens you may well have heard of already, such as Ginseng, Maca, Liquorice, Red Reishi and Rhodiola, and just not realised how good they could be for you!

So avoid the marketing hype and stick to the tried and tested natural adaptogens…

Ginseng
Ginseng grows in the Northern Hemisphere in eastern Asia and has been taken for centuries as an adaptogen, aphrodisiac and nourishing stimulant. Taken orally; either the dried root or the leaf. For high quality Ginseng supplements visit:
www.goodnessdirect.co.uk

Maca
Harvested and used by humans in the Andean Mountains for centuries, it was eaten by Inca warriors before battles. Grown in soil containing high levels of nutrients this is passed onto the Maca and then to you! For the UK’s best Maca visit: www.maca.co.uk

Liquorice
The root of Glycyrrhiza glabra it has a sweet flavour and has been used since ancient times, especially in Ayurvedic medicine, and often for mouth and tooth problems. For high quality Liquorice visit:
www.hollandandbarrett.com

Red Reishi
The Japanese Red Reishi mushroom. This rare, woody mushroom from the remote Asian highlands is considered the most superior energy adaptogen on the planet and is Dr Jordan’s favourite! Used for over 2,000 years by traditional Chinese and Japanese healers’ reishi’s rarity meant it was once reserved solely for use by Emperors.
For high quality red reishi in Europe visit www.haeon.com

Rhodiola
A plant that grows in the colder regions of the globe it has often been used in these regions to help to cope with the climate and stressful life – can help to improve physical and mental performance, reduce fatigue, and minimise high-altitude sickness. For high quality Rhodiola visit: www.justvitamins.co.uk

Dr Meg Jordan PhD, RN, ‘The Global Medicine Hunter’ is one of the world’s leading authorities on adaptogens.

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